'Shree' New wave of fashion in Tollywood

In the days of NTR and Chiranjeevi, men used to work as costume designers for actors and actresses in Tollywood. NTR used to observe the trends and used to recommend them to his costume designers. For about 2 decades, there are no revolutionary changes in the costumes of the movie. This lack of innovation is due to the extended careers of these costume designers and they gradually get disconnected with the current fashion.